Inception to bring 360 video from AP to global audience in new collaboration
Inception’s AP channel, available on the Inception app, will offer 360 videos across a broad spectrum of historical, cultural and social topics, aimed at connecting audiences to global issues on a deeper level.
“We believe that with AP on board, our audience will be able to enjoy an even broader range of professional and high quality content,” said Inception CEO Benny Arbel. “We are excited to embark on this journey to explore the future of journalism. We believe that VR will introduce more realism into the news experience and create an even more powerful impact.”
“We are pleased to offer a selection of AP’s 360 videos to a wider audience by working with Inception,” said Fernando Ferre, AP vice president of business development. “The content AP has produced lets viewers experience remote places such as North Korea, allowing them to explore journalism in a new way.”
Inception, a top VR creator and distributor recently funded by RTL Group, has a cross-platform app and works with talents and publications including Pitchfork and Time Out.