Explore the Trendiest Cities with Inception and Refinery29

March 20, 2018 – Tel Aviv, Israel – Inception, a leading VR distribution platform, today announced its partnership with Refinery29, the leading digital media and entertainment company for young women with a global audience footprint of 550 million, to launch its VR channel. Inception will work with Refinery29 to deliver its premium lifestyle content to a global audience in an engaging way.


Refinery29’s VR channel will kick off today with its original series Fashionably Bound which takes viewers on an immersive tour to some of the world’s best locations for street style stalking, starting with Berlin and New Orleans. The launch of the channel on Inception will bring Refinery29’s Innovation Studio VR29 to a global audience.


“VR provides a new avenue for Refinery29 to reach their large vast network base of young women,” said Benny Arbel, Inception CEO. “We are thrilled to be partnering with Refinery29, and we’re looking forward to working together to bring their content to new platforms and communities.”


“Refinery29 is a future forward brand which prioritizes collaborative storytelling that inspires conversation through innovative narrative formats and top-tier technology,” said Stone Roberts, SVP, Global Video Strategy of Refinery29. “This partnership with Inception signals industry-wide progress in VR distribution and we’re excited to build new connections with them.”


You can find the Refinery29 channel on the Inception app, available for download across platforms: Oculus Rift, HTC Vive, Microsoft MR, Samsung Gear, Google Daydream, Sony Playstation, iOS and Android.


About Refinery29:

Refinery29 is the leading next-gen media and entertainment company focused on women with a global audience of 550 million across platforms. Our mission is to be a catalyst for women to feel, see, and claim their power by providing optimistic and diverse creativity, storytelling, and unconventional points of view. We deliver style and substance to a highly engaged audience with our original video, editorial features, live experiences and social storytelling.

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